Our References

Discover those who have chosen our 5* customer service.
Who better to convince you than those who trust us?

Iconic House

At the crossroads of seasonal rental and luxury hotels, Iconic House takes the best of both worlds and creates, alongside renowned architects, unique homes in exceptional locations.

After Hossegor, Les Baux-de-Provence & Courchevel, Gordes is where the owners have built their fourth private home, a true ode to Provence, art, and craftsmanship.

For Les Hauts de Gordes, La Serviette Paris deployed all its expertise in fully equipping the house and its outdoor areas. 300TC satin bed linen, and 600g/m² Egyptian cotton bath and pool linen, all finely personalized, adorn this place that is as authentic as it is iconic.

Airelles - Lov group

An invitation to travel where every detail has the elegance and strength of authenticity, Les Airelles promises a timeless escape in privileged locations.

For Le Château de la Messardière in St Tropez and La Bastide in Gordes, we custom-designed two pool collections that represent the magic of the places and meet the demands of luxury hospitality.

Our creative studio was given carte blanche to work with Les Airelles teams to develop specifications that reflected their brand. We thus designed two symbolic motifs in the likeness of the two palaces, applied to the jacquard woven towels - matched with their cushions - and embroidered on the toiletry bags and tote bags in our workshop. A product family where every detail matters, befitting excellent service.

Baba Hotel

A boutique hotel with 16 rooms nestled in the calm and charm of old Paris and its suburbs, the BABA Hotel is an establishment we are proud to have equipped for its opening in 2022.

For the BABA Hotel, we created a collection of bed linen and bath linen in the image of the establishment.

For its bed linen, we chose an 80-thread percale fabric made of 80% cotton & 20% polyester with an elegant black piped finish, matched with 100% natural cotton bath towels with a high grammage of 600g/m². Emilie Ballu, architect and founder of the establishment, chose to push the detail all the way to personalization by having each towel and pillowcase embroidered in the hotel's colors. The codes of a 5-star establishment in a 3-star setting, just a stone's throw from the Moulin Rouge!

Gigi Ramatuelle

Hidden under the pine forest of Ramatuelle, Gigi is more than a restaurant; it's a beach house lulled by the rhythm of la dolce vita, where pleasure and lightness reign supreme.

A stunning living space that we have equipped with beach towels, bathrobes, ponchos, cushions, pouches, and tote bags.

From graphic charter to technical specifications, we've provided all our expertise to create high-end terry cotton products crafted with unique finishes (fringes, braids, bias bindings, piping, etc.)

Loulou Group

Since the opening in 2019 of the Loulou restaurant on the legendary Pampelonne beach in Ramatuelle, we have been supplying this hotspot for those nostalgic for the 1950s French Riviera.

Every year, we offer a different design on thick 100% combed cotton beach towels, perfectly suited to the generous size of the mattresses (90x200cm), as well as a toiletry bag sublimated with the iconic logo designed by Jean-Charles de Castelbajac. In 2023, the group's newest addition, Loulou Roquebrune, also received its collection of striped towels and toiletry bags.

And to satisfy the chilliest customers of Loulou Ramatuelle and Loulou Paris, we also produced custom-made throws, as soft as they are warm.

Girl Beach

Nestled in Mandelieu Bay, Playa Chica has been the French Riviera's new sunny hotspot since 2023.

For this elegant, bohemian-chic inspired beach restaurant, our creative studio designed an ethnic pattern reproduced in a jacquard weave on a soft and plush towel – 500g/m² – reflecting the vibrant and social atmosphere of this venue. A bath sheet with a minimalist chevron pattern crowned with its elegant logo embroidered in gold thread.

A sun-drenched towel woven with gold thread.

Nao Beach - Blackcode Group

After opening its famous Kinugawa restaurants in Paris, Megève, and Ramatuelle, the Blackcode group is investing in the Bay of Saint-Jean on the island of Saint-Barthélemy with an elegant and festive beach restaurant in the summer of 2022.

An ode to the gentle island life, Nao Beach establishes itself on this exclusive Caribbean island as a chic beach club with a unique culinary experience.

To offer the best to its customers, the group called on La Serviette Paris to create a beach towel with a high grammage of 500g/m², as soft as Caribbean life. Its size of 90x200cm makes it perfectly suited for long deckchairs well-known to sun-napping enthusiasts.

Cozy Villa

An incredible sense of serenity emanates from this hotel, despite its location in the heart of Saint-Tropez. To contribute to this, we provided fluffy, white towels with an embroidered border, as well as personalized bathrobes with a shawl collar. Luxury, calm, and pleasure are the hallmarks of this confidential Saint-Tropez address.

Le Nessay St Briac

Having fallen in love with our Flamingo beach towel in 2020, Le Nessay Hotel first wanted its logo embroidered on it.

Two years later, we created a completely bespoke striped towel for this hotel-restaurant, which resembles a family castle located on the Nessay peninsula in Saint-Briac, Brittany. This towel incorporates the hotel's codes and graphic charter, combined with two elegant embroideries.